Exploring Art, Society,
and Wellbeing Online Magazine

KEYWORD for Cultural Prescribing
#01 Cultural Prescribing and Social Prescribing

| written by the aa-tomo TODAY Editorial team

​​At aa-tomo TODAY, we wish to share the idea of ​c​ultural prescribing with a wider audience. That is why we have launched a series called KEYWORD, in which we ​​clearly and simply​​​​ ​​ unpack the terms used in our articles. By providing background context and exploring the meaning ​​that ​​each word carries, we hope this series will serve as a natural entry point for readers to become familiar with cultural prescribing.


Cultural Prescribing is the idea—and practice—of treating cultural activities as something essential for our health. It helps keep away feelings of loneliness and isolation, and supports a happier, healthier sense of wellbeing. Health ​​involves​​​​ three ​​factors​​​​ ​​: physical, mental, and social. ​c​ultural prescribing is especially helpful for our mental and social wellbeing. Studies show that experiencing art and culture can help us relax and create new connections with others.​​​ 

​​Rather than relying only on medicine to cure illness, ​c​ultural prescribing draws on the “remedies” that everyone carries within—such as the excitement of curiosity, or the restorative effect of stepping away from daily routines and focusing deeply on one’s own senses. Inspired by​ social prescribing​ and ​​ creative health in the UK, the concept of ​c​ultural prescribing is developing in ways that fit Japan’s own systems. ​​While​​ s​​ocial prescribing ​​involves​​​ ​support from the medical side to strengthen social connections, ​c​ultural prescribing is a new initiative that ​​builds bridges to health from the cultural side by supporting​​​ ​ people’s own cultural activities and forms of expression.